Gunnar Habitz - Book Architect & Authority Builder
Gunnar Habitz is an experienced Book Architect, course creator, MC, and public speaker based in Sydney, Australia. With a prolific writing career spanning over two decades and more than 30 published books and guides, he specializes in helping solopreneurs and professionals package their expertise to build ultimate industry authority.
As a multi-passionate author, Gunnar’s work bridges both professional strategy and personal development. He is the creator of Healthy Habits, a publication dedicated to mindful lifestyle practices and personal growth, which runs alongside his primary business newsletter, Busy Book Builder ☕️. His diverse portfolio also includes Reinvent Your Life, which he has successfully crafted into an educational course, and his upcoming audiobook project, Reinvent Down Under.
Driven by the philosophy that networking is about cultivating genuine human connections rather than transactional self-promotion, Gunnar shares regular insights daily on LinkedIn, weekly on Substack, and monthly on Medium. He focuses on teaching professionals how to shift from earning “cents and pennies” in standard royalties to leveraging their books as high-value business assets that open doors worldwide.
TALKING POINTS FOR HOW TO MAKE LINKEDIN WORK FOR YOU
CORE MESSAGE
LinkedIn isn’t just a job board. It’s your platform to build visibility, establish authority, and create opportunities on your terms.
KEY TALKING POINTS
1. SHIFT YOUR MINDSET
From: LinkedIn is for job hunting
To: LinkedIn is for building power
You’re not here to beg for opportunities
You’re here to demonstrate your expertise
You’re creating visibility that changes how people see you and leaders like you
Sound bite: “Stop treating LinkedIn like a resume. Start treating it like your amplification system.”
2. YOUR PROFILE IS YOUR PLATFORM
The Truth: Your profile is the first place people check your credibility
What this means:
Your headline should state your impact, not just your title
Your About section should tell your story, where you’ve been, what you stand for, and what you’re building
Your experience should show outcomes, not just responsibilities
Example reframe:
❌ “Project Manager at Tech Company.”
✅ “Empowering marginalized leaders to break barriers and create systemic change | Founder, The Liberation Lab.”
Sound bite: “Your headline isn’t your job title. It’s your mission statement.”
3. CONTENT IS YOUR CREDIBILITY
The Truth: Consistent posting builds authority faster than any credential
What works:
Personal stories that illustrate professional insights
Frameworks and strategies you actually use
Challenges you’re navigating (people connect with realness)
Data + story (research paired with lived experience)
What doesn’t work:
Generic motivational quotes
Humble bragging without substance
Posting once every six months
Sound bite: “You don’t need permission to share what you know. Your experience is expertise.”
4. ENGAGEMENT IS STRATEGIC, NOT RANDOM
The Truth: Commenting thoughtfully builds relationships better than posting alone
Strategy:
Comment on posts from people you want to connect with
Add value, don’t just say “great post!”
Share insights from your own experience
Tag people whose work relates to the conversation
Sound bite: “Strategic commenting is how you build community, not just followers.”
5. YOUR NETWORK IS YOUR NET WORTH
The Truth: LinkedIn rewards genuine connection, not transactional requests
How to connect:
Send personalized connection requests (mention why you’re reaching out)
Follow up after virtual events
Support people doing work aligned with your mission
Build relationships before you need them
What NOT to do:
Send “Can I pick your brain?” messages to strangers
Pitch services in the connection request
Ghost people after they accept
Sound bite: “Connect with intention. Build relationships, not just contact lists.”
6. VISIBILITY REQUIRES CONSISTENCY
The Truth: Posting 2-3 times per week beats posting daily for two weeks then disappearing
Recommended cadence:
Minimum: 2 posts per week
Ideal: 3-4 posts per week
Engagement: Daily commenting on others’ content
Content mix:
Personal stories (40%)
Professional insights (40%)
Thought leadership (20%)
Sound bite: “Consistency builds trust. Trust builds opportunities.”
7. USE LINKEDIN FEATURES STRATEGICALLY
Features that matter:
Articles: Long-form thought leadership (monthly)
Newsletters: Build subscribers who see every post (if you post consistently)
Creator Mode: Increases visibility, adds “Follow” button
Featured Section: Showcase your best work, media appearances, resources
Sound bite: “The platform has tools. Use them to amplify your message.”
8. YOUR VOICE IS YOUR DIFFERENTIATOR
The Truth: LinkedIn rewards authenticity, not corporate speak
How to find your voice:
Write like you talk
Share what you actually think, not what sounds “professional.”
Be specific—generic advice gets ignored
Show your personality
Example:
❌ “Excited to share learnings from recent professional development opportunity.”
✅ “I just spent three days at a leadership conference and here’s the truth nobody’s saying...”
Sound bite: “Your voice isn’t too much. It’s your competitive advantage.”
9. TRACK WHAT WORKS
The Truth: You can’t optimize what you don’t measure
What to track:
Which posts get the most engagement
What topics resonate with your audience
What times you post (experiment)
Who’s engaging (potential connections)
Use LinkedIn analytics:
Check post impressions
See who’s viewing your profile
Notice patterns in what performs
Sound bite: “Data tells you what’s working. Double down on that.”
10. LINKEDIN IS LONG-GAME STRATEGY
The Truth: You won’t go viral overnight. That’s okay.
What to expect:
Month 1-3: Building momentum, finding your voice
Month 4-6: Growing engagement, making connections
Month 7-12: Seeing opportunities flow from visibility
The compound effect:
Consistent posting builds authority
Authority builds trust
Trust creates opportunities
Sound bite: “Play the long game. Visibility compounds over time.”
COMMON MISTAKES TO AVOID
1. Treating LinkedIn like Facebook → Keep it professional but personal
2. Only posting when you need something → Build visibility before you need it
3. Being overly polished → Authenticity beats perfection
4. Not engaging with others → Community building is reciprocal
5. Giving up after low engagement → Algorithms reward consistency
CLOSING MESSAGE
LinkedIn isn’t just for corporate folks climbing traditional ladders.
It’s for marginalized leaders building new tables.
It’s for changemakers creating visibility on their terms.
It’s for you.
Use it strategically. Use it consistently. Use it to amplify your mission.
The platform is a tool. You decide how to wield it.
Thank you Mandy Ohman, Tracie L Anderson, Diane, Emmett Tatter, Sea urchins101,and many others for tuning into my live video with Gunnar Habitz! Join me for my next live video in the app.
